Our Inecto brand is the leader in the ethnic hair colour market in Africa, with over 85 per cent market share. For generations now, we have been enabling African women to express themselves through colour. And our range offers them great quality, affordable products to do just that.
Inecto Permanent Hair Colour, which offers 100 per cent grey coverage, has been a favourite with African women for over 60 years now. We are also constantly exploring exciting new offerings for our consumers and driving innovation in the categories that we play in. For example, we were the first brand to launch an ethnic hair colour range.
Our range includes a range of products with wide appeal:
Inecto Originals – The products we started out with, simple hair colour formats such as powder, henna and crème. This portfolio includes Inecto Superblack Guaranteed Permanent Hair Colour, the number one selling SKU in the South African ethnic hair industry, and Inecto Henna Permanent Hair Colour Powder, which has natural ingredients.
Inecto Colour – A range of 11 exciting, vibrant shades, popular with our younger consumers who enjoy experimenting with hair colour. We were the first in the South African ethnic hair colour industry to introduce an Ethnic Blonde Hair Colour.
Inecto Plus – A complete hair colour solution in one box! We offer salon quality hair colour, in a range of vibrant, exciting shades, for new and emerging consumers.
Inecto hair colours are enriched with Inecto Conditioner, which has a double conditioning formula with aloe and protein. So it not only nourishes your hair, but also leaves a long-lasting shine.