Godrej South Africa

Godrej Consumer Products from India acquired the South African Rapidol hair care business in 2006, its foray into the African market. Today, Godrej South Africa, as it is called, is a leading hair care company. Our products are available in over 16 countries in Africa. In fact, it would be rare to find a household South Africa, which has not been touched by our brands.

Establishing a strong foothold in Africa is a key part of the Godrej Consumer Products strategy, both in terms of business size today, as well as potential for the future. We are convinced about the tremendous potential that Africa offers – for the appropriate brand and product propositions.

Godrej South Africa has a strong proven track record of performance; growing by 16 per cent CAGR over the last 5 years. We also have exciting and ambitious plans – to cement our leadership position in hair colours, by being a dominant player in both the Ethnic and Caucasian segments in South Africa.

Innovation is part of our credo and we are constantly looking for new ways to delight our consumers with world-class products at affordable prices. Our flagship brand, Inecto’s permanent hair colour, is the market leader in ethnic hair care and has been offering African women up to 100 per cent grey coverage for over 60 years now. It aims to enable African women to express themselves through colour and offers them an affordable product to help do just that. Our Inecto Superblack guaranteed permanent hair colour, is the number one selling SKU in the South African ethnic hair industry. Renew, is our foray into the Caucasian hair colour market. More recently, we have also introduced the Touch of Silver range, which offers specialist treatments for blonde, grey and white hair.

For us, innovation doesn’t just stop at the product level. We are equally focussed on driving innovation in supply chain, customer service – anything that adds value to our customers or reduces cost or waste. On the people front, innovation translates into a progressive, partnering relationship with our team members.

We are strongly invested in our business in South Africa and have set up state-of-the-art facilities in the country. Today, 95 per cent of our products are manufactured locally, at our premises in Pinetown, Kwazulu-Natal.

We are very proud of our over 120 team members and our focus is to make Godrej South Africa a truly inspiring place to work. Our collaborative workspace, designed in line with the Godrej philosophy of 'Brighter Living', is a step towards this vision. We promise Godrejites a culture of ownership and innovation; take serious bets on them and differentiate basis performance. We also understand that our team members play multi-faceted roles and so, we strongly encourage them to explore their whole selves. We believe that these efforts will help our company deliver even stronger results in the future.

At Godrej South Africa, being a good performer doesn't go unnoticed – we believe in celebrating big wins. Here's our leadership team felicitating Kathy Govender from our Exports team

Just another fun, football-filled day out with our team