Kinky

Godrej Consumer Products from India acquired the South African Kinky Group hair care business in 2008, its foray into the African Dry Hair market. Today, Kinky is a leading Dry Hair retailer, distributor and manufacturer of braids in South Africa.

Kinky set the trend in the retail store concept, with our first store opening its doors in Johannesburg in 1971. With over 20 retail stores in South Africa, we understand our consumers require variety and options. Thus, with over 1,000 SKUs ranging from wigs, human hair, add on, synthetic weft pieces, braids and extensions, we cater to our consumer's specific needs.

Our values at Kinky are simple - quality, fashion, range, accessibility and affordability - and we strive to offer this to our consumers.

We are strongly invested in our business in South Africa and have recently set up our own in-house manufacturing facility, at our premises in Pinetown, KwaZulu-Natal.

We are very proud of our over 70 team members and our aspiration is to make Kinky Group a truly inspiring place to work. At Kinky, we not only provide employment to those directly employed by our stores and factory, but also support small business entrepreneurship through our association with hairstylists and salons.

In line with the Godrej philosophy of 'Brighter Living', we promise Godrejites a culture of ownership and innovation, take serious bets on them and differentiate basis performance. We also understand that our team members play multi-faceted roles and so, strongly encourage them to explore their whole selves. We believe that these efforts will help our company deliver even better results in the future.

Vivek Gambhir, MD, Godrej Consumer Products at our new Kinky store in Durban

Vivek Gambhir, MD, Godrej Consumer Products at our new Kinky store in Durban